Hi, this is Stream Agent, a video lead generation platform. Our videos capture leads and our single meta use case is sending those conversion events to the advertisers own account through the conversions API so their campaigns can optimize on real leads. Ads management and business management are the permissions in use throughout this video.
Pages show list and pages read engagement are requested only as meta's required dependencies of those two and have no standalone functionality in Stream Agent. I'll now show you the complete login flow and the full end-to-end user experience. I'm going to start by clicking on Connect meta. This is the standard Facebook login dialogue. I'll log in and you'll see the permissions being requested and granted.
Proving this authorizes Stream Agent to access my ad accounts and business assets on my behalf. We're now connected and it's going to ask me to pick the pixel that I want to use. I'm going to use the Stream Agent pixel here that we have. Connection is now live. Stream Agent uses business management to list the data sets and add accounts owned by my business so I can choose exactly where my conversion events should be delivered .
I'm selecting my data set here and this is the only thing business management is used for. Next we're going to go on to the actual use case. This is going to be one of my published interactive videos, the kind that a viewer will actually use and reach us from an ad. I'll watch it, I'll complete the lead form exactly as a prospect would. We're going to refresh this here. You can see 10 seconds ago, I was just converted as a lead, pause, pass the lead gate.
Now in Stream Agent you can see the conversion in the delivery log, the event was sent server to server to Meta's conversion API using the access granted in the login you just watched. You can see Meta's response confirming the event was received, this is Meta's ad management in use, writing conversion events to the advertisers data set. Next we're going to go over to the advertiser side, Meta Events Manager.
On the same data set I selected earlier, the lead and view content events for my session are going to be here, receive you the conversions API. You can see this was what we used earlier. Now there is a delay as you guys I'm sure are aware of, of 30 minutes to see an event to actually hit so I did a previous one a little earlier today just so you can see how it lands in the event manager. Down here you can see total events received, latest one was an hour ago just because we had to warm it up.
You can see this was the lead being logged as well. That's a complete end-to-end experience. Connect once and every conversion from your video flows into your account automatically. To summarize, ads management sends the conversion events, business management lets the user choose their ad account and data set and the two page permission are requested solely as required dependencies with no functionality of their own. Thank you so much.